Insurance Agent Websites – Does Your Work?

SInce a big part of my job is promoting insurance websites, I tend to bring that up when I speak with local agents. Almost every time, they are very interested in how I do my job. They cannot believe it is possible to compete with internet insurance because their own websites have not helped their business very much.

Does your insurance website work for you? Does it help you bring in new business with internet insurance sales leads or phone calls from the number posted online? If not, it probably comes down to one common problem. The website has not been promoted, and so it has few visitors.

You may know that insurance marketing is very competitive, and the internet has become very popular with insurers. A search for policies can generate thousands of results in one of the major search engine. So how, with all of that competition, can an agent hope to be found?

Of course, we have all seen sites with lots of issues. But I have found that even very simple sites will work if they attract internet visitors. Some agents have just thrown up a free blog, and they get customers from it. Others have paid a designer hundreds of dollars (or more) for a fantastic site, but do not believe it helps them very much.

The problem is attracting visitors in the very compeitive market of online insurance, but agents can do some simple things to get found online! And most of these things are free or very affordable. I know that cutting costs is very important in the competitive insurance market.

Make sure you have a strategy to get found. You can use online and offline promotion.

Try some simple strategies to promote yoru own site. These can vary from asking for links on other websites, finding link directories, to simply making sure you include your link in your email.

To promote your own site offline, consider placing your link on business cards, brochures, and other marketing materials. If you do radio or tv ads, make sure your website name gets mentioned.

Now you know the big secret. Websites work when people visit them.

Get your insurance website found with a listing in our Insurance Company Directory. You can add a free link so your website get seen. Get a totally unique version of this article from our article submission service