We are in a tough economic situation right now and insurance is a battle that most all financial planners face every day. It doesn’t matter if you are life insurance marketing, health insurance marketing or insurance direct marketing, the problems are the same across the industry. I have not met very many insurance advisors that have an unlimited amount of leads they can service.
Common questions may include how do you attract new clients, or how do you convince that they need to come in to see you and talk about their financial future?
There are a lot of things to consider regarding your insurance marketing. However there are many things you can do to get your insurance marketing plan in place.
The first thing you need to do is set up an insurance marketing strategy. A strategy is similar to a plan or goals. It is designed to layout all the important insurance sales and products that you offer so you can visualize how to deliver those services. Simply take a couple hours and put a plan in place and make sure that you are doing something at least weekly to attain your insurance marketing plan.
Let’s talk about the difference between a strategy and a tactic and some ideas on how they relate to your business.
What is a Strategy?
A strategy is to educate your mind about why things happen and what the outcomes are.
For example, one strategy you could have when you are thinking about your insurance marketing is to build relationships with one new joint venture partner, like a CPA or Attorney per month. Another strategy you might consider is to further define your target market to go after a certain type of prospect. Those are strategies.
Tactics are the steps you will take to accomplish your strategy.
What are tactics?
Like I said earlier, tactics are steps you take on a regular basis that allow you to fulfill your strategies.
So, following the example above, to meet a new CPA or Attorney per month you could frequent the same networking groups. You could (and should) talk with your own CPA and explain what you are attempting to accomplish and work out an agreement with them.
The tactics you could follow when defining your target niche for example is to survey your current client base and see if there are any similarities between the m. Find out what type of person you most like working with and focus your insurance marketing messages around that type of a person. Go deeper, not wider in your efforts.
Insurance Marketing Channels
What you want to keep in mind about insurance marketing is that there are many different ways to approach marketing for insurance agents. We are in an industry that can help everyone. You should not get too attached to one type of marketing strategy because you never know when that channel is going to dry up. If you focus all your marketing efforts on seminars, and then rules change or people stop coming to the seminars for some reason then you are lost on other ways to attract clients. You must always have three or four ways of attracting clients and prospects that fit into your insurance marketing plan.
There are many ways to attract and obtain new prospects and clients. If you want to learn more about insurance marketing, come on over to my website and I will send you my free CD on how you can set up your insurance marketing plan and begin to attract prospects on a daily basis.
Want to find out more about Insurance Marketing, then visit Brandon Hansen’s site on how to choose the best Insurance Marketing Ideas for your business.